Brazil Emerging as Game Localization Market

Brazil’s emergence on the tech scene has allowed game developers a whole new market to cater to. Recently, Hazit Online Games partnered with Brussels, Belgium-based localization company MO Group International to help aid their localization development for games in Brazil. The full press release is available here: http://www.gamasutra.com/view/pressreleases/73785/Hazit_Online_Games_Chooses_MO_Group_International_for_SecondMMO_Localization_Project.php

Successful localization in Brazil is a great example for companies looking to take advantage of new emerging markets, especially for games. As I wrote a couple weeks ago, companies are taking advantage of Chinese emergence by providing free access to software and providing paid add-ons once trust is established. This sort of market understanding is a successful localization strategy in that companies need not only to translate, but adapt their software and marketing strategy upon entering a new locale.

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