Trends in Mobile & Social Applications

The global marketplace is booming for online games, social & mobile games and applications. We have been working with Danica Brinton of LocLabs –a heralded “rock star” in the social/mobile space– recently, and are delighted that she shared some of her insight with us.

Abstract from Social & Mobile Apps and Globalization

There is a level of instant gratification seen from the localization of social games unseen in comparison to software, handhelds, CPU’s, search and web services. This stems from the viral nature of the social-gaming sphere where users are inclined to share games that they enjoy and want to play with friends. Often overlooked, however is that 75% of Facebook users come from outside the US and most prominent social games have over 70% of their user base and 50% of their revenue coming from locales in which the game has been localized. As mobile smart phone adoption grows internationally, the percentages of international usage and revenue (after proper localization) will grow rapidly.

Another trend that presents interesting localization challenges is that of cross-platform apps and games; i.e.: switching Facebook, Android and iPhone platforms. Market tiers differ for these platforms, so do the research into what locales feature more prominently for each platform.

Lastly, it is often quoted that India and China are emerging in the mobile market. As of now, however, India does not necessitate language localization and Mainland China does not present a good positive ROI investment for app localization.


Submit a question for Danica for the upcoming webinar Taking your Mobile Apps Global on LocLabs’ Facebook page, Facebook.com/LocLabs


Register for Webinar: Games and Mobile i18n and L10n

 

 

 

 

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Webinar Recording: Justifying Software Globalization to Management

Last week we held a webinar on justifying the globalization of software to management and received a great deal of interest.  Loic Dufresne de Virel, Localization Strategist at Intel joined Adam Asnes, Founder & CEO of Lingoport for an informative one-hour discussion on the specifics of how to clearly communicate the needs for software internationalization.

Key points of the presentation

  • Business case for i18n
  • Development hurdles
  • Costs: opportunity costs & product costs
  • What happens without i18n?
  • 30-minute question & answer session: what does Intel do for internationalization?

Upcoming Webinar: Justifying Software Internationalization to Management

The business case for internationalization is clear: companies have to sell to customers who are buying –> international customers present good buying opportunities –> products must be adapted to sell to international customers. Great, grand, wonderful (no yelling on the bus)! It all sounds so easy, doesn’t it? Well if it were all so easy, we would be spending 50 weeks per year on vacation and two weeks per year working. This is not the case.

Companies get bogged down in discussing costs, implementation and justification of all things, including internationalization. This inspired us to develop a webinar on how to justify internationalization to management. We have heard questions from customers about how the lack of a definitive i18n/L10n process is slowing their department down, but they don’t have the numbers, the raw data to quantify the use of tools to aid the process.

The webinar is free of charge, more info:

Adam will discuss a number of topics, including:

  • How would management be affected if you failed to meet quarterly expectations internationally due to a lack of understanding between developers and localization caused by an unclear i18n/L10n process?
  • How much time (and money) is spent on bug fixing? And what exactly is an i18n bug?
  • How to create an internationalization plan.
  • How to lower overall cost by establishing a stable QA process.
  • How to managing the internationalization process.
  • How to present numbers and strategies to management in a clear and concise manner, and much more.
If you are unable to attend, a recording of the webinar will be made available following the event. Follow @Lingoport to receive updates.

Webinar Recording: Product Brand Culturalization

Exposing your brand in the correct, culturalized form is an essential first step in success in foreign markets. We recently held a webinar on Product Brand Culturalization to help companies grasp the strategies needed to reap a significant ROI in foreign markets. Thank you to all who attended.

Product Brand Culturalization

Join us for an upcoming webinar on on Thursday, August 25 on adapting your product and brand for specific cultures and markets. Presented by localization and internationalization veterans Talia Baruch and Chris Raulf, this presentation will discuss the challenges that companies take on when moving their brand to a global market. Through their experiences, Baruch and Raulf have developed a deep understanding of what it takes to develop a great relationship between a brand and the needs of the global marketplace.

Registration

Webinar: “Product Brand Culturalization”
Date and Time: Thursday, August 25 at 11am PT / Noon MT / 1pm CT / 2pm ET
Registration: Register for free @ https://www1.gotomeeting.com/register/642793497
Where: Your desktop
Presenters: Talia Baruch, Localization & Culturalization Consultant, Copyous and Chris Raulf, Marketing Director, Lingoport

This presentation targets business managers, marketing managers, product managers, internationalization and localization managers, and anyone else wanting to learn more about the product localization, internationalization, and culturalization process.

For more detailed information, please visit http://www.lingoport.com/webinars/product-brand-culturalization/

A Robotic Introduction to Bridging the Gap between Software Development and Localization

So, you’ve developed a new software application, and have high aspirations in terms of selling your application to a global audience. Now what? Problems often arise between developers, localization managers, and business managers due to perceived lack of support, time, and money.

This lack of understanding can lead to great frustration within the development tiers. Join us for an hour long online panel discussion and learn how some of the best known industry thought leaders are contributing to bridging the gap between software development and localization.

Join us Wednesday, August 3rd at 9:30am PT for a discussion led by a panel of experts on Bridging the Gap Between Software Development and Localization. Registration is available at https://www1.gotomeeting.com/register/964415249

Upcoming Webinar: Bridging the Gap Between Software Development and Localization

Mister Zebra and Miss Giraffe introduce you to Lingoport’s next webinar: Bridging the Gap Between Software Development and Localization.

This webinar will feature a panel of software development, internationalization and localization professionals and will be held on Wednesday, August 3rd at 12:30pm EDT.

Technical managers, software engineers, test engineering managers, QA managers, internationalization and localization managers, technical writers, content developers, and anyone wanting to learn more on how to optimize their global software releases are encouraged to attend.

Sign up here: https://www1.gotomeeting.com/register/964415249