Brazil Emerging as Game Localization Market

Brazil’s emergence on the tech scene has allowed game developers a whole new market to cater to. Recently, Hazit Online Games partnered with Brussels, Belgium-based localization company MO Group International to help aid their localization development for games in Brazil. The full press release is available here: http://www.gamasutra.com/view/pressreleases/73785/Hazit_Online_Games_Chooses_MO_Group_International_for_SecondMMO_Localization_Project.php

Successful localization in Brazil is a great example for companies looking to take advantage of new emerging markets, especially for games. As I wrote a couple weeks ago, companies are taking advantage of Chinese emergence by providing free access to software and providing paid add-ons once trust is established. This sort of market understanding is a successful localization strategy in that companies need not only to translate, but adapt their software and marketing strategy upon entering a new locale.

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Globalyzer 3.5 Released; Helps Companies Gain Edge in International Markets

With the emergence of international markets as an alternative to a struggling domestic market, companies are looking towards expanding their reach to more foreign markets. In an article published by The China Daily, it is noted that exports have accounted for half of all economic growth since 2009 in the US.

Lingoport’s release of Globalyzer 3.5 is a step forward in internationalization tools. Software companies can more easily streamline their internationalization process in any software development language, and do so in a more efficient manner in order to produce applications that are world ready.

Adam Asnes and Olivier Libouban of Lingoport are holding a webinar on Tuesday, April 19 at 9am EDT & 2pm EDT to present a general overview of the new Globalyzer 3.5 software and to demonstrate how the tool finds, categorizes, tracks, and helps fix internationalization bugs in source code using static analysis.

For more information and to register, please visit http://www.lingoport.com/optimizing-internationalization-i18n-with-globalyzer-3-5

Think Latin America Silicon Valley

Next month, the Think Latin America Silicon Valley event will take place in Saratoga, CA on Friday May 6 from 2-8pm. Last year, Think Latin America in Búzios, Brazil was deemed “an incubator of learning and a place to disseminate new knowledge.” Such a successful event could not be restricted to its own region, so event organizers Ccaps, IMTT and Women in Localization have joined forces to bring the event to Silicon Valley.

The Latin American region continues to grow and present new opportunities every day. Attendees will learn how global companies have seized the opportunities in this booming market from both buyer and seller perspectives.

For more information, see the LinkedIn event page: http://events.linkedin.com/Think-Latin-America-Silicon-Valley/pub/615673

Worldware Presentation – Emerging Markets

Emerging markets can no longer be overlooked as global economic opportunities have become more desirable for companies to explore. Join three industry leaders as they share their experiences in entering emerging markets, the differences between an emerging market and a well established market, and what strategies have worked for their respective companies.

Presented by:

  • Ghassan Haddad, Facebook’s internationalization director
  • Bob Jung, Google’s director of software engineering for internationalization
  • Nico Ponser, LinkedIn’s principle international product manager