Product Brand Culturalization

Join us for an upcoming webinar on on Thursday, August 25 on adapting your product and brand for specific cultures and markets. Presented by localization and internationalization veterans Talia Baruch and Chris Raulf, this presentation will discuss the challenges that companies take on when moving their brand to a global market. Through their experiences, Baruch and Raulf have developed a deep understanding of what it takes to develop a great relationship between a brand and the needs of the global marketplace.

Registration

Webinar: “Product Brand Culturalization”
Date and Time: Thursday, August 25 at 11am PT / Noon MT / 1pm CT / 2pm ET
Registration: Register for free @ https://www1.gotomeeting.com/register/642793497
Where: Your desktop
Presenters: Talia Baruch, Localization & Culturalization Consultant, Copyous and Chris Raulf, Marketing Director, Lingoport

This presentation targets business managers, marketing managers, product managers, internationalization and localization managers, and anyone else wanting to learn more about the product localization, internationalization, and culturalization process.

For more detailed information, please visit http://www.lingoport.com/webinars/product-brand-culturalization/

Is Globalization Endangering Increasingly Rare Languages?

This blog post is a summary of a post written by Nigel Hollis for the M&M Blog.

The trend in language and globalization suggests that rare languages only spoken by a few people in specific areas are dying off. Nigel Hollis suggests the opposite is happening is some areas as teenagers in places like the Philippines, Mexico and Chile are reviving their local languages through social media. This attraction to dying languages is an interesting way for young people to identify with a group and feel like they belong. I often see this phenomenon within groups of friends after you have spent a great deal of time with them. You develop your own language or “code”; different phrases have different meanings, inside jokes are developed, and only the people within your group understand the full meaning behind everything you say.

But this developing trend has important consequences that global businesses need to consider. As I have touched on before, social media acts as the face of a company; the place were consumers and potential consumers communicate with each other and with the company about their wants, needs and concerns. Hollis notes groups want to affirm their cultural identity in the face of globalization. People like to stay in their comfort zone, so it is important for companies to provide a forum where their customers feel comfortable. Applying a specific strategy in each locale is paramount to the long-term success of a global business.

For the full article, please visit http://blog.creamglobal.com/right_brain_left_brain/2011/07/digital-media-facilitate-localization-as-well-as-globalization.html

What is “Glocalization”?

A popular new trend in language, it seems, is to combine two words to invent a whole new word. I first heard of glocalization in a human geography class I took back in high school, and though first glance it seemed to be an odd word, it’s meaning is self defined when you realize it’s a combination of globalization and localization. You may have seen “Think Global, Act Local” bumper stickers around town encouraging people to do their part in their local area to yield a better global outlook; this stems from that same idea.

I like to think of glocalization as a sort of grassroots campaign. Instead of the classic globalization tale where products are simply introduced from a point source, the sources grow from everywhere. Globally-centric ideas are spread through direct interactions with a specific locale. Rather than inject an idea into a specific culture, practitioners of glocalization come to understand a locale’s needs and help them develop something to aid that need specifically. If something seems or feels foreign, interest in it fades quickly. This is why when glocalization is taken on in a marketing or product development approach, it is so important to pay attention to what foreign customers are saying so that your company can work together with them to fill their needs.

If you know of any other “combo-words” that have entered into your vocabulary, let us know. Comment below or send us a tweet @lingoport.

Worldware Presentation – The New Information Revolution

Information is being created more quickly and by more people every day. Anybody with internet access now has the ability to spread news and information at broadband speeds. This means that news is coming from millions of point sources, enhancing the web of information that we have already come to know. This information revolution presents a crossroads for companies: get lost in the clutter, or stand out like never before. In this presentation, Andrew Bredenkamp of acrolinx will go over strategies in producing high quality product information that will enhance customer experience and boost development.

Presented by:

Worldware Presentation – I18n Assessments

Software internationalization can be a seemingly arduous task that is difficult to track. The fact is that there are methods to map out and track product globalization; ways that remain compliant and standardized. Speakers from three companies, Adobe, Autodesk and Yahoo!, share their expertise, including what they think works and doesn’t work, in software globalization.

Presented by:

  • Paul-Henri Arnaud, senior process analyst on the localization services engineering team at Autodesk.
  • Michael McKenna, specialist in the globalization of applications and distributed systems at Yahoo!
  • Leandro Reis, globalization team at Adobe.

To view the slides congruent with this presentation, visit http://sites.google.com/site/globalizationassessment/

Foreign Exchange Software Localization Roundtable

Please note that the Foreign Exchange Software Localization Roundtable has been rescheduled for another date. We will provide an update with the new date when we are provided with that information.

On Wednesday March 23, Marita Hoeh, Software Localization Manager for CaridianBCT, will conduct a presentation about the best software localization practices. The presentation will include a discussion about the upcoming challenges for software localization and a case study on CaridianBCT. The event starts at 8:30am at the Renaissance Boulder FlatIron Hotel in Broomfield, CO and will conclude at 11am. Breakfast will be provided as guests will be given a chance to network before the formal presentation begins at 9am.

Marita Hoeh has been working in the localization industry for the past 20 years, formerly specializing in translations for the medical field.

CaridianBCT is a software localization company specialized in medical devices based out of Lakewood, CO.  Hoeh created the software localization department where today she manages the software localization of all products.

Lingoport’s Adam Asnes will also be in attendance to provide his internationalization (i18n) and globalization expertise. Asnes founded Lingoport in 2001, and has since become an authority on internationalization and globalization of software.

Lingoport to be Featured at Worldware Conference

Lingoport’s Adam Asnes and Olivier Libouban are going to be featured guests at this year’s Worldware Conference in Santa Clara, California on March 15 as they discuss with developers how to implement, track and improve their internationalization plans to the highest degree using Globalyzer’s static analysis.  The workshop will include an examination of new product development in the internationalization and localization field and how the relationship between project creation and implementation work so well together.

Come ready to learn from the best and share your own ideas. Friends of Lingoport will receive a 10% discount upon registering for the conference (use discount code WW11SLD, not eligible for the preconference). This year’s event looks to be a smashing success!

Palo Alto Localization Technology Round Table

The Palo Alto Localization Technology Roundtable on Thursday, Feb. 3rd, 2011 brings together 5 industry leaders to present an open technology framework that speeds up time to market and drastically reduces your localization and translation costs.

Together, Lingoport, acrolinx, Clay Tablet, Milengo and Asia Online will show how advanced, modular localization technology addresses the… challenges faced when launching products or services to international markets in multiple languages.

You’ll learn the key considerations when taking an international product from design to launch through, Internationalization, Information Authoring, Content Management, Localization and Translation Automation.

And you’ll learn how this is achievable quickly, and with fewer resources, while maintaining a consistent brand and user experience that builds value, saves time and reduces costs.

You will also:

* Access a wealth of localization experience from industry experts
* Discover new technologies and new ways of working that are already changing the localization landscape
* Learn strategies that can streamline your localization efforts and help you quickly launch products worldwide
* Share information with like-minded peers and learn proven practices that you’ll find nowhere else

The Localization Technology Round Table event is free of charge, open to customer-side industry professionals and will be held at the Crowne Plaza Cabana Hotel, 4290 El Camino Real, in Palo Alto, CA 94306.

Learn more and register at: http://bit.ly/fbQZ9p

Watch the Videos from the Boston Localization Technology Round Table

The Boston Localization Technology Round Table event was a great success. Nearly 40 customer-side industry professionals registered for the live event, and 100+ people registered for viewing the live-stream from the event.

For each of us presenting, it was a great chance to offer something new for the industry—a way to bring the conference to the event attendees and feature best practices and efficiencies offered by five separate but complementary companies. We hope that the attendees learned something, met a colleague or two, and gained some valuable perspective. We all enjoyed the event too and are already planning our next Roundtable in the Bay Area this coming February. Connect with us on social media and be the first to learn about upcoming events and much more: http://www.lingoport.com/socialmedia

The video recordings of each individual session from the Boston Localization Technology Round Table are now available for viewing on the Lingoport Website.

Click here to view the rest of the videos from the Boston Localization Technology Round Table event.

Don’t hesitate to contact the presenters directly if should you have any questions or if you would like to learn more about their services and tools:

Clay Tablet
Robinson Kelly
rkelly@clay-tablet.com
www.clay-tablet.com

Asia Online
Kirti Vashee
kirti.vashee@asiaonline.net
www.asiaonline.net

Milengo
Adam Blau
adam.blau@milengo.com
www.milengo.com

acrolinx
Kent Taylor
Kent.Taylor@acrolinx.com
www.acrolinx.com

Lingoport
Adam Asnes
aasnes@lingoport.com
www.lingoport.com

Adam Asnes and Angelika Zerfass to present at LocalizationWorld: Intro to Internationalization and Localization

Internationalization and Localization experts Adam Asnes, of Lingoport, and Angelika Zerfaß, of zaac, are going to present at this years’ LocWorld. Their session is titled “Intro to Internationalization and Localization” and will be moderated by Daniel Goldschmidt, principal consultant and cofounder of RIGI Localization Solutions.

Their presentation will give an overview over the different areas in internationalization and localization projects where best practices exist — starting from the concept of internationalization and how it is applied to project management dos and don’ts and the tools and technologies used in the field.

Join them on Thursday, October 7, 2010 at 10:15am: Intro to Internationalization and Localization

Internationalization (I18n) expert Adam Asnes to present at LocWorld 2010

Lingoport Press Release The Localization Technology Round Table Event Series

Lingoport, a leading provider of software internationalization tools and consulting services, acrolinx GmbH, the world’s leading provider of Information Quality Management software, Milengo, a global language service provider, Asia Online, a provider of near-human quality mass translations, and Clay Tablet, a provider of translation integration software systems, announced today that the five companies will present the Localization Technology Roundtable Event Series Tuesday, October 19th in Boston, Wednesday, October 20th in New York, and Thursday, October 21st in Washington, DC.

Read Press Release: “Lingoport, acrolinx, Milengo, Clay Tablet, and Asia Online to Host Localization Technology Roundtable Event Series”

Localization Technology Roundtable Event Series

Are you challenged with finding more efficient ways to launch your company’s solutions faster, with fewer resources, and less expensive in multiple languages? Are you faced with maintaining a consistent brand and user experience when entering new global markets?

Lingoport, a leading provider of software internationalization tools and services, acrolinx, the world’s leading provider of Information Quality Management software, Milengo, a global language service provider, Asia Online, a provider of near-human quality mass translations, and Clay Tablet, a provider of translation integration software systems, have joined forces  and will present how advanced, modular globalization, localization, and translation technologies simplify the process when launching products or services to international markets in multiple languages.

Event: “Localization Technology Roundtable”

Dates and Locations:

  • Tuesday, October 19th in Boston
  • Wednesday, October 20th in New York
  • Thursday, October 21st in Washington, DC.

Agenda and Registration: http://www.lingoport.com/localization-technology-roundtable

Cost: Complimentary

Presenters: Adam Asnes, Lingoport President and CEO, Kent Taylor, VP and General Manager at acrolinx, Robinson Kelly, Founder and CEO of Clay Tablet, Renato Beninatto, CEO of Milengo, and Kirti Vashee, Vice President of Sales, Americas and Europe of Asia Online

Who should attend: The Localization Technology Roundtable Event Series targets Senior Executives responsible for international market share, Technical/Engineering Managers, as well as professionals involved in helping their company succeed in international markets.

Why should you attend:

The Localization Technology Roundtable Event Series allows attendees to:

  • Access a wealth of information from globalization and localization industry experts.
  • Discover new technologies and techniques to launch products worldwide faster and cheaper.
  • Share information with industry leaders and network with their peers in an informal atmosphere.

Your company’s offerings for world markets are often critical factors for growth, profitability and long term value. This is a unique opportunity to learn from experienced industry veterans about practical ways to measurably improve what can easily be either one of the greatest strengths of your company, or a messy, delayed and expensive misadventure.

For additional information, please feel free to contact Chris Raulf by email at craulf@lingoport.com or call 303.444.8020 x705.

Free Webinar: Writing and Documenting Software for the World with Agile Demands

Entering new global markets can be highly rewarding, yet companies are often faced with cutting costs and rapidly deploying high quality products. In order to succeed in today’s challenging business environment, global companies need to embrace more efficient content authoring processes and often look for tools to assist in this process.

Webinar: Writing and Documenting Software for the World with Agile Demands
Date: Wednesday, September 22nd, 2010
Time: 10:00 am – 11:00 am PDT
Where: Your desktop
Register at: https://acrolinx.webex.com/acrolinx/onstage/g.php?t=a&d=664506417
Cost: Complimentary
Presenters: Kent Taylor, VP and General Manager at acrolinx, Adam Asnes, Lingoport President and CEO, and special guest Mike McKenna, Globalization Manager at Yahoo!

As part of this Webinar, software authoring, internationalization, and globalization experts Kent Taylor of acrolinx, Adam Asnes of Lingoport, and Mike McKenna of Yahoo! will share their views and discuss a variety of best practices, including:

  • Increasing production time for documentation with reuse
  • Decreasing translation costs by decreasing the amount of documentation
  • Integrating internationalization into the software and content development cycle

This event targets professionals involved in helping their company succeed in international markets, including Software Developers, Engineers, Engineering Managers, Internationalization and Localization Managers, Information Developers, Technical Writers, and Senior Executives responsible for international market share.