Google Webmasters Question – Localized Content

I like to stay up-to-date with what Google Webmasters is doing so I check in every week or so to watch the help videos posted on the GoogleWebmasterHelp YouTube page. I wanted to share a video that has a direct effect on the internationalization and localization community. The question is posed whether it is more effective to have separate domains for each locale (mydomain.fr, mydomain.nl, mydomain.ca, etc.) or to contain all translations within the main domain (mydomain.com).  The presenter emphasizes the importance of good “human” translations to make the translated site resonate with users best.

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Worldware Presentation – Bringing I18n to MT Development: Challenges, Solutions, Case Studies

The affect of machine translation (MT) in the globalization industry has been astounding do to MT’s ability to cut costs and shorten the time to market for products. With growing demand for MT, the question is posed as to how MT applications are able to overcome new linguistic and technical challenges (such as internationalization) and how these problems are being addressed by companies using machine translation.

Presented by:

  • Olga Beregovaya, CEO of PROMT Americas, the Enterprise division of PROMT

Worldware Presentation – Product Internationalization: The Pursuit for Cultural Adaptation (and happiness!)

People across the world are wired differently. With this being the case, it is important to design products specific to the intended locale. A mis-internationalized product will become confusing for its market, resulting in a loss in investment for the project. Follow along with Talia Baruch (below) goes over how to hit home, literally and figuratively, with internationalized and localized products.

Presented by:

  • Talia Baruch – An independent globalization strategist with 12+ years of localization experience working with clients like Google, HP, Adobe, Cisco and Starbucks to achieve highly successful localized products. Recently founded Copyous, a provider of internationalization and localization setup management.

Worldware Presentation – Emerging Markets

Emerging markets can no longer be overlooked as global economic opportunities have become more desirable for companies to explore. Join three industry leaders as they share their experiences in entering emerging markets, the differences between an emerging market and a well established market, and what strategies have worked for their respective companies.

Presented by:

  • Ghassan Haddad, Facebook’s internationalization director
  • Bob Jung, Google’s director of software engineering for internationalization
  • Nico Ponser, LinkedIn’s principle international product manager