Worldware Presentation – Product Internationalization: The Pursuit for Cultural Adaptation (and happiness!)

People across the world are wired differently. With this being the case, it is important to design products specific to the intended locale. A mis-internationalized product will become confusing for its market, resulting in a loss in investment for the project. Follow along with Talia Baruch (below) goes over how to hit home, literally and figuratively, with internationalized and localized products.

Presented by:

  • Talia Baruch – An independent globalization strategist with 12+ years of localization experience working with clients like Google, HP, Adobe, Cisco and Starbucks to achieve highly successful localized products. Recently founded Copyous, a provider of internationalization and localization setup management.
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Worldware Presentation – Emerging Markets

Emerging markets can no longer be overlooked as global economic opportunities have become more desirable for companies to explore. Join three industry leaders as they share their experiences in entering emerging markets, the differences between an emerging market and a well established market, and what strategies have worked for their respective companies.

Presented by:

  • Ghassan Haddad, Facebook’s internationalization director
  • Bob Jung, Google’s director of software engineering for internationalization
  • Nico Ponser, LinkedIn’s principle international product manager