Trends in Mobile & Social Applications

The global marketplace is booming for online games, social & mobile games and applications. We have been working with Danica Brinton of LocLabs –a heralded “rock star” in the social/mobile space– recently, and are delighted that she shared some of her insight with us.

Abstract from Social & Mobile Apps and Globalization

There is a level of instant gratification seen from the localization of social games unseen in comparison to software, handhelds, CPU’s, search and web services. This stems from the viral nature of the social-gaming sphere where users are inclined to share games that they enjoy and want to play with friends. Often overlooked, however is that 75% of Facebook users come from outside the US and most prominent social games have over 70% of their user base and 50% of their revenue coming from locales in which the game has been localized. As mobile smart phone adoption grows internationally, the percentages of international usage and revenue (after proper localization) will grow rapidly.

Another trend that presents interesting localization challenges is that of cross-platform apps and games; i.e.: switching Facebook, Android and iPhone platforms. Market tiers differ for these platforms, so do the research into what locales feature more prominently for each platform.

Lastly, it is often quoted that India and China are emerging in the mobile market. As of now, however, India does not necessitate language localization and Mainland China does not present a good positive ROI investment for app localization.


Submit a question for Danica for the upcoming webinar Taking your Mobile Apps Global on LocLabs’ Facebook page, Facebook.com/LocLabs


Register for Webinar: Games and Mobile i18n and L10n

 

 

 

 

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Mobile & Global Business

With the recent surpassing of mobile web traffic over classic PC-based traffic, emphasis has been placed on businesses to establish themselves in the mobile realm. However, much of this mobile growth is coming internationally, leading to a need to integrate mobile development with localization.

Projections

Everyday we read the “latest projections” for mobile, each telling us a different statistic, but all demonstrating the same idea: mobile usage is surpassing PC usage and mobile usage is increasing in developing countries. ABI Research has indicated that mobile commerce will grow to $119bn by 2015. That a number that is hard to ignore, especially so when mobile phones often provides the only pathway to the internet for users in developing countries.

What Does This Mean for Global Business?

Businesses without an established plan to capitalize on increasing mobile use in developing markets are sure to fail in those markets. Surely, if one’s competition is localizing their mobile efforts in a market, then consumers in that market will prefer their products as if those products are their own. It’s a large initiative, but the process may already be in place…

Localization and Mobile

Companies that have previously localized their websites need only to adapt their site to mobile. This process is mostly test-intensive and involves checking functionality across mobile platforms. Localizing mobile apps is test-intensive as well, stemming from the differences in Android, Apple, Blackberry and Windows mobile operating systems.

It’s obviously important for businesses to keep up with these emerging trends to stay ahead of the competition. Assuming, however, competing businesses are operating under similar global initiatives, it comes down to who does it better; who has the best tools.

More Information on Mobile & Globalization

Stay tuned for an informational webinar on Thursday, December 1st from Lingoport CEO Adam Asnes and LocLabs CEO Danica Brinton who has worked on mobile and game localization strategies with many top global companies.