What Are Online Filter Bubbles?

What are online filter bubbles and how is Google’s algorithm becoming the new media gatekeeper? In an enlightening talk from Eli Pariser at a TED conference in May, search engine users are shown how their tendencies are used to shape what appears on their search results. The results of this are profound in that the media gatekeeper has migrated from the newspaper editor to the user to the search engine algorithm writer. Have a look…

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